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April 07, 2006

Yahoo Search Marketing Upgrade in Beta Testing: Great for Advertisers

Rumors in the search industry have been confirmed by Forbes that Yahoo will be testing a new and improved advertising system. They are claiming that it will be the best system to date, but I will only believe this when I see it. Reports say that they are testing the system with select advertisers in Scandinavia. The beta tests are expected to begin in June or late summer for the US advertisers. This new advertising system will feature dynamic bidding similar to Google and MSN which would take such factors as Click-Through-Rates and max bid price to determine the actual Cost-Per-Click. We will be searching for any screen shots and other fresh news on this MUCH AWAITED upgrade to Yahoo's antiquated system, so keep checking our blog for more info.

-Mark Barrera
Dallas Search Engine Marketing

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