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April 20, 2006

Pew Internet & American Life Project: Report on influence of the Internet

The Pew Internet & American Life Project recently released a report on the effect that the Internet has on people's lives. According to the report:

"The internet has become increasingly important to users in their everyday lives. It is also the case that for many of online Americans, the internet has become a crucial source of information at major moments and milestones in their lives.

Our surveys show that 45% of internet users, or about 60 million Americans, say that the internet helped them make big decisions or negotiate their way through major episodes in their lives in the previous two years.

Specifically, we found that over the three-year period, internet use grew by:

  • 54% in the number of adults who said the internet played a major role as they helped another person cope with a major illness. And the number of those who said the internet played a major role as they coped themselves with a major illness increased 40%.
  • 50% in the number who said the internet played a major role as they pursued more training for their careers.
  • 45% in the number who said the internet played a major role as they made major investment or financial decisions.
  • 43% in the number who said the internet played a major role when they looked for a new place to live.
  • 42% in the number who said the internet played a major role as they decided about a school or a college for themselves or their children.
  • 23% in the number who said the internet played a major role when they bought a car.
  • 14% in the number who said the internet played a major role as they switched jobs."

  • -Mark Barrera
    The MasterLink Group
    Dallas Internet Marketing

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