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February 28, 2007

MasterLink Featured in Website Magazine

MasterLink's Director of Internet Marketing, Mark Barrera was interviewed and featured in the Cover Story of the February 2007 edition of Website Magazine, available now.

The article, "Going Social" focuses on social media and user-generated content on the internet. MasterLink's Director of Internet Marketing, Mark Barrera was contacted by Website Magazine for an interview for the article via the MasterLink MySpace profile. The interview focuses on the use of Myspace and YouTube as social networking for business purposes.

MasterLink Myspace Page

Website Magazine is a publication available both online and in print with a free subscription. Their mission is to help readers succeed by providing helpful and valuable information about online business trends, industry insights and best practices.

February 22, 2007

Microsoft adCenter beta site Upgrades Coming

We just received this email from Microsoft adCenter:

Dear Content Ads pilot participant,

You can experience new time-saving features within the Microsoft adCenter beta site, which will update over the next few days.

What's new in the adCenter beta site?

Using the adCenter beta site is now easier and more efficient. The updates provide you with improved campaign management, navigation, and reporting. You can:

  • Save time importing campaigns. Directly import your campaign structure from other search advertising programs into adCenter. Update your existing campaigns, ad groups, ads, and keyword bids and match types using a single Microsoft Excel or CSV file.
  • Preview your ads on Live Search. Visualize how your ads will show up on Live Search with Ad Preview in the ad list.
  • Search within your campaigns. Full text search allows you to easily find ads, keywords, ad groups, accounts, or campaigns that contain all or part of a query string.
  • Manage keywords faster. Edit keywords in bulk to simultaneously change settings for all keywords or delete poor-performing keywords from your campaigns.
  • One click adCenter dataset downloads. Download your adCenter datasets into Excel with one click—making campaign management that much simpler.

Learn more about how you can save time with these updates—read the adCenter blog post and watch our webinar.

As a Content Ads pilot advertiser, you have a first-hand opportunity to use these time-saving improvements in the adCenter beta site. If you have any questions, please visit our support center.


The Microsoft adCenter Team

Let's hope that these upgrades will do what they promise. I have not been very happy with the interface and the ability to manage keywords easily. Check out Shoemoney's rant to see what has everyone so upset with Microsoft adCenter

February 14, 2007

CPC Bidding for Site-Targeted Campaigns in Google Adwords

We just received this email from Google inviting us to try their new CPC bidding for site-targeted campaigns:

Hello from the Google AdWords Team:

Because you're a valued AdWords advertiser, we'd like to invite you to beta test a new feature: cost-per-click (CPC) bidding for site-targeted campaigns.

Site targeting has always enabled AdWords advertisers to choose the individual sites where their ads can appear on the Google Content Network. But until now, advertisers could bid for site targeting only by paying for each thousand impressions (CPM). The feature we're testing will let advertisers set a price for each ad click instead.

Why try CPC bidding for site targeting?

  • More flexibility. Select the sites where your ads appear and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
  • Full control. Create new CPC site-targeted campaigns, or switch existing campaigns between CPC and CPM at any time. As always, you retain full control over your budgets and bids.

We hope you'll join this beta test. Your participation can help you reach customers more effectively, and you'll be helping us improve AdWords for all advertisers.

If you're interested, please fill out our short web form. Please note that we will select a limited number of advertisers from all that apply. We will contact you within the next few weeks if you're selected to participate.

To learn more about site targeting, please visit our Help Center.

Best wishes,

The Google AdWords Team

For more information on this beta test, check out the Inside Adwords blog.

February 13, 2007

February DFW Search Engine Marketing Association Meeting

The next DFWSEM Association meeting will be held on Monday, February 19, at the Renaissance Hotel in Richardson. This will be an open networking and informational event that will follow up on sessions from Search Engine Watch Live in Dallas. Time is from 6:30 PM to 8 PM.

Meeting Place: Renaissance Dallas-Richardson Hotel located at 900 East Lookout Drive, Richardson, Texas 75081.

The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. Symphony Room. Hotel Phone: 972-367-2000 Map: Renaissance Richardson