We just received this email from Google inviting us to try their new CPC bidding for site-targeted campaigns:
Hello from the Google AdWords Team:
Because you're a valued AdWords advertiser, we'd like to invite you to beta test a new feature: cost-per-click (CPC) bidding for site-targeted campaigns.
Site targeting has always enabled AdWords advertisers to choose the individual sites where their ads can appear on the Google Content Network. But until now, advertisers could bid for site targeting only by paying for each thousand impressions (CPM). The feature we're testing will let advertisers set a price for each ad click instead.
Why try CPC bidding for site targeting?
- More flexibility. Select the sites where your ads appear and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
- Full control. Create new CPC site-targeted campaigns, or switch existing campaigns between CPC and CPM at any time. As always, you retain full control over your budgets and bids.
We hope you'll join this beta test. Your participation can help you reach customers more effectively, and you'll be helping us improve AdWords for all advertisers.
If you're interested, please fill out our short web form. Please note that we will select a limited number of advertisers from all that apply. We will contact you within the next few weeks if you're selected to participate.
To learn more about site targeting, please visit our Help Center.
The Google AdWords Team
For more information on this beta test, check out the Inside Adwords blog.