Let’s look at five ways that will help make your landing pages stick:
- Highlight Keywords Earlier- If someone lands on your page after searching for "mortgage Texas," make sure those keywords show up earlier in the copy. It’s pretty annoying when you visit a website and it takes 25 minutes just to find what you were originally searching for.
- Have Congruent Images - Stock images that vaguely describe what you do are not going to boost conversions. Please do not put up a picture of 4 people that look like they are auditioning for next season's Apprentice if you are selling landscaping services. Testing images to see which increases conversion is key.
- Keep it Easy on the Eyes- This means leaving lots of white space, writing in bullet points, and putting key points in bold. Clutter on a landing page should be avoided at all costs.
- Make the Most of your Header- Your header is prime real estate. Design it to create an impression. Make sure it shows off the image that you wish to project to your prospects and clients. It doesn’t have to be magnificent, but it better look clean and professional!
- Have Clear Contact Us Info- The main point of having a landing page is to get your visitor to perform a certain action. In most business situations, you want the prospect to call you or submit information for follow-up. In either situation, make sure that your contact information or that lead generation survey is nice and clear.
"Make everything as simple as possible, but not simpler" – Einstein
Most importantly, be sure to tweak and test your landing pages to find out what works best for your unique situation.
PS. Check out this landing page we designed for our client, TexasLending.com. and their free mortgage quote.