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August 26, 2008

Google’s Motives for Banning WebPosition

Experience has taught me that corporations like to make certain that every bit of their resources are dedicated to a task. That is why I was wondering what Google had in mind when they blocked the automatic page ranking programs like WebPosition Gold.

WebPosition Gold and other similar programs consume search engine resources every time they are run. Google has threatened to block them for this very reason for years, but they have only enforced the threat recently.

Now, according to John at PPC Hero, Google is going to creating a QA Score for each individual search query for each Adwords ad that is applicable. That sounds like a massive undertaking that requires a significant amount of resources, since there are literally billions of search queries performed daily. It seems more than coincidental that the two changes are occurring at roughly the same time. What do you think?

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