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July 21, 2006

Yahoo Delay's Search Marketing Upgrade

Yahoo’s search marketing upgrade, code-named Project Panama, won’t arrive until at least the end of the year according to Yahoo Chairman and CEO, Terry Semel.

The upgrade is expected to bring Yahoo's pay per click model more in line with Google's. With Panama ads placement will be based on price and relevancy of ad. Currently, Yahoo places a paid ad solely based on the amount you are willing to pay for the keyword. The new algorithm will be similar to how Google AdWords works.

Yahoo had planned to release the upgrade in the third quarter, but Semel said during the company’s quarterly earnings call on Tuesday that the company was delaying the release of Panama to prevent disruption in ad purchasing and management during the holiday season.

"We think this is the right decision for ensuring the most successful commercial launch possible," he said, adding that we should expect to start using the upgrade in 2007.

July 06, 2006

Benefits of Email Marketing

Whatever kind of business you are in, success and profitability start with marketing. Driving interest in your products and / or services is the number one goal for any company.

E-mail marketing is one of the most basic and effective marketing tools available today. It's easy, affordable, direct, and powerful. When you add e-mail to your marketing plan, you spend less time, money and resources than with traditional marketing (ie: direct mail or print advertising). You can have your time-sensitive information sent in minutes, not days or weeks.
E-mail marketing also allows you to proactively communicate with both existing customers and prospects instead of quietly waiting for them to return to your website, visit your store or office, or call you on the phone.

E-mail marketing will also allow you to communicate more information, more often. Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, surveys and more.

With e-mail marketing you can see the results of your efforts instantly. The benefits obtained from most types of marketing and advertising are difficult to measure. With e-mail marketing, however, you can easily measure the number of e-mails delivered, e-mails opened, bounce backs, unsubscribes and click-through rates.

You can also tell who opened your e-mail, which links in your message resulted in the most clicks, who clicked on each link and how your contacts respond to surveys. All of this practical information can help you send targeted campaigns to those most likely to respond to your offer, significantly improving your results moving forward.