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April 11, 2006

MSN adCenter Launching New Features

I just received the following email from the MSN adCenter team:

We have listened to your feedback during the MSN® adCenter pilot, and we are excited to announce an upcoming update of the tool, with some new features that will offer you a better, easier, and more productive customer experience.

With these new features, you will be able to:
  • Add multiple keywords when creating campaigns, rather than manually typing each keyword.
  • Sign up for MSN adMail with the new Communication Preferences checklist.
  • Print billing statements through our updated Billing tab.
  • Estimate bids to help reach position one ad ranking through our improved price estimation tool.
  • Insert text dynamically into an ad title or ad text (formerly known as parameters).
Please note that MSN adCenter will be down briefly while it's being updated on the afternoon of April 18. This should have no effect on your existing data or campaigns, which will remain live during this time. However, you will not be able to access your account or its features while we update adCenter, so we encourage you to make any needed immediate changes to your account beforehand.

To ge
t more information about MSN Search, or to review frequently asked questions about MSN adCenter, check out our FAQ and Troubleshooting sections in the MSN adCenter Learning Center.


The MSN adCente
r team

These changes are going to be very beneficial to adCenter advertisers, with my favorite being the ability to add lists of keywords instead of the previous time consuming way of typing each keyword one at a time. The other key benefit of the upgrade will be the addition of the bid estimation tool. This will be very beneficial for advertisers who are targeting a specific ranking position. The part of this upgrade that is new to me is the MSN adMail. I assume that this will just be a way for MSN to communicate the latest news and changes to adCenter in an easy fashion. We will just have to be patient and wait until April 18th and test out the new features once the system is back online.

-Mark Barrera
Dallas Search Engine Optimization

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