It seems like the big news in the Pay Per Click Search Marketing war seems to always be about Google. I would say though you should never underestimate a billion dollar giant like Microsoft which many search engine marketers seem to do all to often. Microsoft seems to be getting ready to display adCenter advertising to millions of Xbox players via the XBox Live service.
According to Reuters Business Channel with a report released on Sun Mar 12, 2006 4:34 PM ET.
“Microsoft envisions adCenter to one day be a one-stop shop for advertisers to gather information then buy ads on search results, Microsoft-related sites and services, non-Microsoft sites, mobile phone software or even online Xbox video games.“
You can read the rest of the Reuters Report, “Microsoft takes on Yahoo, Google for Web ad dollars” at the Reuters Website and the rest of my thoughts on this matter at my Cracking the MSN adCenter Code Blog in my post, adCenter comming to an Xbox near you.
~ Jack Spirko
Web Site Optimization Specialist
The MasterLink Group
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