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September 03, 2008

The Perfect Interactive Marketing Solution

When you aim for perfection, you discover it's a moving target. ~George Fisher

Don’t let your desire for perfection get in the way of your marketing goals. Being hesitant and indecisive when forming ideas for your interactive marketing strategy can waste a lot of valuable time. It can also cost you some valuable leads that you would be generating if you had just committed to getting it up and running. Time is money, and the more time you spend not having an effective online marketing solution, the less money you are going to be making.

Some people will spend months or years polishing a business plan, making sure every single detail is examined and estimated, only to find that in practice, it’s not as they imagined it. That’s way too much time wasted planning and thinking, when they should have be doing and learning.

The same is true about your Interactive Marketing Solution. You know that you need to figure something out to stay competitive. All this talk about Web 2.0, corporate blogging, and social media is pretty confusing. It’s scary knowing that you need to do something, yet having no clue on what to do. How can you identify what is right for your company?

Well, the best advice is to let someone (I suggest MasterLink) help you formulate an Interactive Marketing Action Plan. Working with a collaborative Interactive Marketing partner to identify your goals and objectives is a great way to establish what your interactive marketing solution should be. By setting goals, it is then easy to work backwards to discover ways of achieving them. Hey, it turns out you don’t need that corporate blog or the fancy 3-d flash intro after all. Nice!

Marketing is an ongoing process. You discover that your favorite campaigns are not quite as effective as you planned, or that the one you had no hopes for, surprisingly has a high conversion rate. Because the nature of marketing is so volatile, the best strategy is to get it going and just test, tweak, test, tweak, test, etc.

You can come up with millions of excuses not to get a website up, not to set up a Pay-Per-Click campaign to drive traffic to your company’s product pages, or not to start utilizing Search Engine Optimization to increase your business’ online visibility and credibility. Stop it! Quit making excuses.

Your best option is to start right now before your competition leaves you in their dust. When you spend so much time looking for the “best” choice that you never actually do anything, you are sabotaging your company.

Even if the target is moving, it still is best to shoot. Don’t let perfect be the enemy of good.