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November 13, 2006

Hitwise Releases Top 10 Search Terms in 10 Categories

From ClickZ: Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending October 28, 2006 (%)
IT and InternetAutomotive Manufacturers
Search TermSearch VolumeSearch TermSearch Volume
paypal4.30ebay1.08
paypal.com1.09kelly blue book1.03
people search0.89used cars0.64
white pages0.77ebay motors0.62
www.paypal.com0.69autotrader0.58
pay pal0.52auto trader0.54
mapquest0.50nascar0.51
experian0.46cars.com0.49
neteller0.38nascar.com0.46
ebay0.27toyota0.42
MoviesInternet Advertising
Search TermSearch VolumeSearch TermSearch Volume
imdb1.11free samples0.71
netflix1.02free stuff0.46
movies0.66free0.34
blockbuster0.60adwords0.34
fandango0.33unclaimed money0.33
netflix.com0.28work from home0.31
saw 30.27ares0.26
harry potter0.21napster0.25
hollywood video0.21www.smcorp.com0.25
movie times0.17work at home0.24
Food and Beverage Brands and ManufacturersPharmaceutical and Medical Products
Search TermSearch VolumeSearch TermSearch Volume
pizza hut1.77lexapro0.95
mcdonalds1.48cymbalta0.57
starbucks1.25zoloft0.48
www.maxwellhouse.com0.61viagra0.40
candystand0.61pfizer0.36
subway0.55herpes0.35
betty crocker0.51xanax0.34
candystand.com0.50cialis0.29
burger king0.48depression0.29
dominos pizza0.48merck0.28
Blogs and Personal Web SitesBroadcast Media
Search TermSearch VolumeSearch TermSearch Volume
xanga0.99cnn2.61
myspace0.76cnn.com1.13
yahoo 3600.48msnbc1.12
xanga.com0.46news0.90
livejournal0.42fox news0.82
www.xanga.com0.40sara evans0.72
myspace.com0.37www.cnn.com0.45
perez hilton0.28bbc0.43
3600.22abc news0.42
dailykos0.22bbc news0.34
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search TermSearch VolumeSearch TermSearch Volume
consumer reports0.22hotels0.56
halloween costumes0.14hotels.com0.50
coupons0.12holiday inn0.32
webkinz0.10disneyland0.22
froogle0.09las vegas0.18
free stuff0.09best western0.17
mycokerewards.com0.08hampton inn0.16
free samples0.08motel 60.15
www.webkinz.com0.06disney world0.15
myrewardzone.com0.06days inn0.15
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending September 30, 2006

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

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