MasterLink Internet Marketing

When building your site remember to have a specific goal planned. I have heard business owners describe the purpose of their sites in many strange and bizarre ways. From a marketing perspective you should have a predetermined goal for visitors on your site. I’ve come to the conclusion that there are generally 3 basic goals for business web sites. There may be some odd ones out there but they can usually be narrowed down into these 3 groups.

1. Revenue Generating
This site has some type of e-commerce where visitor can come in and buy something or this site generates revenue by selling ads/ad space

2. Lead Generating
This sites main function is to generate lead either through a form that can be filled online or pushing visitors to dial into a call center

3. Brochure Site
This is generally an information site. Although not the best use of a site, theses tend to lean a little towards Lead Generating.


Revenue Generating by far is the most common one. Just about every site you go on is selling something or has links that are selling something. These sites can also have shopping carts incorporated into them to increase the ease of visitors purchasing more products. You are also looking into security certifications here for credit card orders.

Lead Generating sites will/should have their phone number plastered everywhere. They can also point visitors towards an information form for the company to call or email them back. Another variant, of this model is to give something away, some type of review software with a time limit, a book or report in soft copy but you must fill out the form in order to receive it.

Brochure sites will have their contact information listed but they are not really pushing to get your information. The goal here may not be as clearly defined. Generally, these sites were built simply to have a web presence. Although useful for adding credibility to your company, it should be geared at least, more towards the Lead Generating type.

The moral of the story here is to always have a set goal for your web site. This information will help in the development and growth of your site. By knowing in advance where you would like your visitors to end up, helps to create what you will need to get them there.

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