I recently stumbled across a post by Ian Thomas that confirms that Microsoft is working on its own analytics software - a modified version of the analytics software created by DeepMetrix (who was purchased by Microsoft last year).
We attended a presentation last year and first reported about adCenter's 3.0 beta upgrades. During this presentation, I asked about Microsoft developing an analytics solution for its advertisers. At that time, we were only told that the adLabs group was working on something but no more information was provided.
Now, we are sure that Microsoft is working on this and has codenamed this analytics project 'Gatineau' (note- this link will not allow you to login or register as it has not even reached Beta stages). Gatineau is the name of a city in Canada that at one time housed the headquarters for DeepMetrix.
Not much else has been released at this time, but expect that this should launch hopefully before the end of the year. I do expect the system to fully integrate your adCenter data for advanced tracking.
Now, on to the other product we asked Microsoft about - When are we going to see a publisher network come out of adCenter so that advertisers can get increased exposure, and publishers can get some money?!?
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